Link to the 1st_and_2nd_week_quiz
The ability to access, analyze, evaluate, create, and act using all forms of communication.
old times: radio, newspaper, TV, …
now: digital divide
The foundation of media analysis is acknowledging that all media is constructed with a purpose and a particular point of view. Renee Hobbs:
- who created this message and what is the purpose?
- What techniques does it use to attract and hold attention?
- what lifestyles, values and points of view does it depict?
- How might different people interpret this message?
- What is omitted, or left out?
Quality and Credibility
- Accuracy (What is the source? citing scientists? or any authority?)
- Bias (some one's perspective)
- Reliability (How trustworthy a publisher or author is based on the entirety of their work)
Media Literacy in the future
- data literacy
- algorithmic literacy
Data literacy deals with understanding and analyzing data.
What is data: Information about the world that is stored in a specific format.
- filter buble: the media world we create where we only see and interact with things and people we already like. With or without our knowledge.
- Algorithmic literacy is knowing that any information you see online is only one slice of the pie, and one that's been cut specifically for you.
- Being Skeptical means approaching everything by questionning its truth. Every ad, every song, every book, every article. Everything.
- Follow your perpection of bias and textual analysis skills.
- Not cynicism