C101 Friday Hongtao

15th Week_PR_Campaign


Due: Monday April 27th at 5:00 pm, Submit to Canvas



First of all, the pandemic is over and people are able to get back together again.

A new Bloomington café will soon be opening. Its aim is to offer organic, free trade, and/or locally sourced coffee, pastries, sandwiches, and salads. As a Public Relations professional, first develop a name for this cafe.

Next, how would you increase public awareness of Coffee House’s opening and generate a customer base? Use the course information from this week's classes and from the assigned reading to help you with different sections of this worksheet.